ADMIN & DIGITAL MARKETER EXECUTIVE Master Power Group of Companies & Space Master Properties Ltd.

2023-Present

• Develop and implement comprehensive digital marketing strategies to enhance online presence and brand awareness for Habitat Medical Suites & Residences.

• Create engaging and relevant content for various digital platforms, including social media, blogs, and email campaigns, to attract and retain target audiences.

• Conduct market research and analyze data to identify trends, customer preferences, and competitor strategies, informing ongoing digital marketing initiatives.

• Collaborate with cross-functional teams to coordinate integrated paid marketing campaigns and ensure a cohesive brand message across all channels.

• Utilize analytics tools to measure and report on the performance of digital marketing efforts, adjusting strategies as needed for optimal results

• Manage and optimize paid advertising campaigns on platforms like Google Ads and social media such as Facebook & Instagram to drive targeted traffic and conversions.

• Stay abreast of industry trends and emerging technologies to recommend and implement innovative digital marketing solutions

• Email Marketing: Developing & sharing weekly newsletters to communicate with prospects and customers, nurture leads, and drive conversions. It involves creating email campaigns, segmenting email lists, personalizing content, designing email templates, and analyzing email performance metrics.

• Use CRM systems to manage customer relationships, track interactions, and personalize marketing communications based on customer data and preferences.

• Conduct in-depth keyword research to identify relevant terms and phrases for optimizing website content and improving organic search rankings.

• Implement on-page SEO strategies, including optimizing meta tags, headers, and content, to enhance the website's visibility on search engines.

• Perform technical SEO audits to identify and address issues affecting website performance, such as crawlability, site speed, and mobile responsiveness.

• Develop and execute link-building strategies to improve the website's authority and credibility in search engine algorithms.

• Monitor and analyze website analytics and SEO performance metrics, providing actionable insights to enhance the overall SEO strategy.

• Stay current with search engine algorithm updates and industry best practices to adapt strategies accordingly and maintain a competitive edge.

Roles:

SEO & DIGITAL MARKETER EXECUTIVE Lesama Limited & Lands of Kenya

2021-2023

• Create quality content for the websites, Emails & Social Media.

• Research & implement keyword trends

• Update existing content to include more, relevant and higher-ranking keywords.

• Drive targeted and loyal traffic to a website by community building.

• Write original content for webpages - tailored for the target audience

• Analyze site analytics to gauge which areas of the site have more traffic.

• Constantly check search terms, rankings, and analytics to monitor performance of client websites and make recommendations for improvement

• Optimise Lesama Limited & Land of Kenya web page such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings

• Manage SEO-related assets, and tools/platforms including Google My Business, Google Search, Console, Google Analytics, Google Keyword Planner, and Semrush.

• Conduct regular technical SEO audits and work to fix technical website issues such as page crawl errors, and duplicate content ) that negatively impact organic search rankings.

• Integrate on-page and on-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives

• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competition.

• Perform research on current benchmark trends and audience preferences

• Design and implement social media strategy to align with business goals

• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news). This is by creating engaging content that showcases the real estate company's properties, services, and brand. This includes creating posts, writing blog articles, and sharing relevant industry news and trends.

• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistent

• Monitoring and responding to comments and messages on time, scheduling posts, and tracking social media metrics.

• Developing and implementing Digital Marketing Strategies: By creating a comprehensive social media strategy, that increases brand awareness, driving website traffic, generating leads, and boosting sales. It was done by defining the target audience, and developing content that aligns with the company's overall marketing goals.

• Networking and engaging with other professionals in the real estate industry through events & social media platforms.

• Responsible for tracking and analyzing social media metrics, such as engagement rates and website traffic

• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising:

• Manage paid advertising campaigns on search engines like Google (Google Ads), as well as other platforms like social media networks. Research on keywords, set budget, create ad copy, monitor performance, and optimize campaigns to maximize ROI.